We shot a corporate video for recruiting purposes… we’re not sure if it’s good or bad (though we do hope you’ll like it at least a little, since the link is at the end of the article 😊). Here’s the story of how the Marketing team created it and the reasoning behind every choice.
Creating a corporate video aimed at attracting new talent is not just a creative exerciseit’s not enough to stir emotions or engage the senses you need to build something that fits into a broader communication strategy, aimed at strengthening Employee Branding.
In today’s competitive job market, where the war for talent is fiercer than ever, we believe it’s crucial to highlight the value of being part of our reality. That’s what allows us to attract the right people, those who can truly express their intelligence and innovative drive at WEGG.
That’s why we chose to spotlight WEGG’s intangible assets through an immersive first-person video. We weren’t interested in listing our services those are easy to find online but in communicating what truly makes us unique: our values, our company culture, and, most importantly, the reasons why it’s worth working with us and for us.
We knew that to show what makes the WEGG experience special, we had to go beyond simple storytelling. We wanted to immerse potential candidates in our daily life and offrire loro give them an authentic taste of our company environmentThat’s how the “Experience WEGG’s Life” project was born: a video shot entirely from a first-person perspective, where the candidate becomes the true protagonist the hero of a story of growth and success.
But before we invite you to watch the video (and hear your feedback), we want to take you behind the scenes and share the reflections and steps that brought this project to life.
When we started working on the video, we knew we didn’t just want something visually appealing we wanted to bring WEGG’s world to life. We drew inspiration from a universal narrative structure: the hero’s journeyThis model, analyzed by anthropologist and mythologist Joseph Campbell inThe Hero with a Thousand Faces, outlines a protagonist’s path through challenges and transformation.
We also took cues from the narrative structure of Vladimir Propp’s fairy tales, which helped us shape a clear, engaging story that guides the viewer through key moments of the journey.
That’s how we developed our “Wunder WanderWEGG” a concept echoing theWanderweg(trail) to convey the sense of a wondrous journey of discovery. We didn’t want the video to be just a corporate narrative: it had to be an invitation to join a path of personal and professional growth,with us.
To create a story that not only connected emotionally but also helped candidates imagine themselves as protagonists of their own journey at WEGG, we opted for an immersive narrative approach: filming the video infirst person, as if everything were seen through the protagonist’s eyes. This helped create a direct, personal connection with viewers, making them feel already part of our world.
The camera sees through the eyes ofLorenzo, a fictional corporate hero created to depict a path of growth within WEGG. From his perspective, the video guides viewers through every stage of the journey: from the first emotional interview to the discovery of a collaborative and inspiring environment, all the way to his evolution as a project leader. The story ends in success with Lorenzo leading a major client, collaboration, celebrated with his team.
The narrative starts and ends with a loop: in the opening scene, Lorenzo sees someone looking in through the window. On second viewing, we realize it’s his future self now a mature professional welcoming a new candidate for an interview, closing the loop and opening the door to new stories of growth.
In WEGG we put people at center: our goal is to support everyone who joins us on their journey of development and transformation, adding new chapters to WEGG’s story, a narrative that keeps evolving with everyone’s contribution.
To transform the creative idea into a clear and engaging visual story, we started with an abstract: a summary of the story we wanted to tell. The goal was simple yet ambitious: create a video under three minutes that could capture attention and To transform the creative idea into a clear and engaging visual story, we started with an abstract: a summary of the story we wanted to tell. The goal was simple yet ambitious: create a video under three minutes that could capture attention and communicate our message effectively. We outlined every key moment scene by scene, building a storyboard as a visual guide for filming. We outlined every key moment scene by scene, abbiamo delineato scena per scena ogni momento chiave, costruendo uno storyboard che fungesse da guida visiva durante le riprese.
We structured the process in three main steps:
Below is an example of the scene scene sequence for the key client meeting moment.
We then shared and finalized the storyboard with the production team, refining every detail to ensure the final result lived up to our vision. Our attention to detail extended to finding the best locations both inside WEGG and off-site to keep the video visually and emotionally aligned with the narrative.
For example, the client scenecouldn’t be shot in our offices, so we scouted until we found the perfect place. Every location was carefully chosen to reinforce the story and concept.
Before filming could begin, one key piece was missing: the actors. Our video’s main characters are two: Lorenzo, our fictional hero, and Marta, a colleague who supports him from his first day. Marta becomes an recurring symbolof our collaborative work culture.
Back when we were still called Netcom, we made a corporate video featuring some of our real employees. But over time, some of them left, and the video no longer reflected reality. We learned a key lesson: to avoid tying the video to specific faces who might not stay at WEGG, we went for professional casting for the two main actors.
Using a dedicated platform, we reviewed dozens of profiles until we found people who best embodied WEGG’s values. We were looking for personalities that conveyed authenticity, reliability, and warmth, true representations of our workplace.
In addition to the leads, we featured a few internal extras, including our real HR rep and several long standing employees the living history of WEGG. This added authenticity and a perfect balance of reality and narrative.
The storyboard included specific details about who would appear in each scene, with guidelines for actor selection and internal casting. Each scene had notes on appearance, outfits, and makeup to ensure visual and narrative consistency.
Organizing extras who were “borrowed from work” (but not from fun! J) and coordinating actors required careful planning, as did blocking off filming areas. For three intense days, a film crew worked in our offices to shoot the planned scenes... and of course, some unexpected hiccups came up!
We learned that detail is everything : each scene had to be carefully staged, using props tied to the WEGG brand custom mugs, logo items, and distinctive materialseven practical, quirky things like washing the car seen in the garden at the beginning.
Since the video was shot in first person, the camera was mounted on the actor’s shoulder, showing only what he would see. The actor only appears visually once: during the loop, when mature Lorenzo looks through the window and meets his younger self entering WEGG. For the rest of the video, we only see his hands, creating a key point of visual connection , helping viewers fully immerse themselves and live the experience firsthand.
We also had to plan for empty spacein frames, leaving room (and green screens) for animations and graphics in post production. This required close coordination with the crew to ensure every shot worked both visually and narratively.
Post production left us with several minutes of footage per sequence, and the challenge was selecting the best moments to tell the story clearly and effectively keeping the pace engaging and staying within the time limit.
Music played a key role: the right track helped unify the story and emphasize key moments. We then added animations to complete certain scenes and make the video more dynamic.
Finally, we added text overlays, inspired by Propp’s fairy tale functions, guiding viewers through Lorenzo’s journey and giving meaning to each step.
After this behind the scenes journey through storytelling, filming, and production choices we’re finally ready to show you the video, available on our YouTube channel at this link. We hope our behind the scenes insights sparked some curiosity, and we can’t wait.
Shooting it in the company was quite the event a real celebration. It’s no coincidence that one of the scenes depicts a moment of festivity (something that happens often at WEGG), and for the occasion, we didn’t hold back: we evenbought a Sprizzer, a clear expression of our Venetian WEGG identity. Let me reassure you — no one was acting in that scene.
But that wasn’t the end of it. During the company retreat, we celebrated the project with a small moment of glory:“the Oscar for Best Extra.”On our red carpet, the employees involved in the shoot were called up one by one for a playful interview about their performance. It was a chance to laugh together, celebrate everyone’s contribution, and remember just how unique this project has been for the entire company.
Now we’ll let the video speak for itself – we hope it resonates with future WEGG people as well. Enjoy! 😊
Article written by Camilla Bottin, Marketing Manager in WEGG-The Impact Factory
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