{"id":42788,"date":"2026-03-27T13:35:48","date_gmt":"2026-03-27T13:35:48","guid":{"rendered":"https:\/\/wegg.it\/?p=42788"},"modified":"2026-03-27T13:35:50","modified_gmt":"2026-03-27T13:35:50","slug":"un-laboratorio-di-design-thinking-in-wegg","status":"publish","type":"post","link":"https:\/\/wegg.it\/eng\/un-laboratorio-di-design-thinking-in-wegg\/","title":{"rendered":"Un laboratorio di Design Thinking in WEGG"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42788\" class=\"elementor elementor-42788\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53e0c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53e0c95\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-531edbf\" data-id=\"531edbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bb2f54 elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8bb2f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 92.25 92.25\" style=\"enable-background:new 0 0 92.25 92.25;\" xml:space=\"preserve\"><polygon points=\"90.25,2.93 90.25,88.84 1.41,0 0,1.41 88.84,90.25 2.93,90.25 2.93,92.25 92.25,92.25 92.25,2.93 \"><\/polygon><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ee191b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ee191b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2c6e3a6\" data-id=\"2c6e3a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20926b3 elementor-widget elementor-widget-image\" data-id=\"20926b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking1-768x576.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-42789\" alt=\"Copertina articolo &quot;Un laboratorio di Design Thinking in WEGG&quot;\" srcset=\"https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking1-768x576.jpeg 768w, https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking1-300x225.jpeg 300w, https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking1-1024x768.jpeg 1024w, https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking1-1536x1152.jpeg 1536w, https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking1-2048x1536.jpeg 2048w, https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking1-16x12.jpeg 16w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-025de72 elementor-widget elementor-widget-post-info\" data-id=\"025de72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8dd652e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/wegg.it\/eng\/2026\/03\/27\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>March 27, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e7748 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"a3e7748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Un laboratorio di Design Thinking in WEGG<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e4747 elementor-widget elementor-widget-text-editor\" data-id=\"71e4747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Nel lavoro consulenziale, la complessit\u00e0 \u00e8 parte del mestiere.\u00a0<\/span>\u00a0<br \/>\u00a0<br \/><span data-contrast=\"auto\">A volte si tratta di offrire soluzioni gi\u00e0 rodate, costruite su anni di esperienza. Altre volte, invece, ci si trova a esplorare territori nuovi insieme al cliente, dove i requisiti si definiscono a quattro mani e il risultato prende forma solo strada facendo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">I sistemi di gestione progetti classici\u00a0&#8211;\u00a0il\u00a0waterfall\u00a0in testa\u00a0&#8211;\u00a0nascono dall&#8217;assunto che tutto sia chiaro fin dall&#8217;inizio. Un modello che funziona bene quando si sa dove si va. Molto meno quando si esplora.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nel tempo WEGG ha sviluppato un proprio approccio per navigare la complessit\u00e0 e affrontare con metodo anche l&#8217;ignoto. La scelta di introdurre il Design Thinking nasce dalla convinzione che una metodologia strutturata, se condivisa trasversalmente tra tutte le figure che lavorano sui progetti, possa rafforzare ulteriormente questa capacit\u00e0 e renderla ancora pi\u00f9 efficace.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">L&#8217;obiettivo \u00e8 creare un linguaggio comune tra chi gestisce la relazione con il cliente, chi traduce i requisiti in specifiche e chi configura concretamente il prodotto, per muoversi come azienda nella stessa direzione: ragionare in ottica utente, interno o finale.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A questo scopo, un gruppo di persone di WEGG sta partecipando a un percorso laboratoriale di 6 sessioni da 4 ore\u00a0tenuto\u00a0da Giulio\u00a0Bonanome\u00a0e\u00a0costruito su casi d&#8217;uso concreti tratti direttamente dal contesto aziendale.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Il percorso ricalca le 4 fasi metodologiche del Double Diamond del Design\u00a0Council:<\/span>\u00a0<br \/><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Discover:<\/span><\/b><span data-contrast=\"auto\">\u00a0empatizzare con il target e approfondire il problema<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Define:<\/span><\/b><span data-contrast=\"auto\">\u00a0convergere sugli insight e definire la sfida progettuale<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Develop<\/span><\/b><span data-contrast=\"auto\">: generare idee con strumenti di brainstorming<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Deliver:<\/span><\/b><span data-contrast=\"auto\">\u00a0prototipare\u00a0e testare le soluzioni con gli utenti reali<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Perch\u00e9 in WEGG crediamo che le competenze tecniche non siano sufficienti: serve anche un modo condiviso di affrontare ci\u00f2 che non si \u00e8 mai fatto prima.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8022a elementor-widget elementor-widget-gallery\" data-id=\"8e8022a\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-animated-content\" href=\"https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking2-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8e8022a\" data-elementor-lightbox-title=\"DesignThinking2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI3OTEsInVybCI6Imh0dHBzOlwvXC93ZWdnLml0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvRGVzaWduVGhpbmtpbmcyLXNjYWxlZC5qcGVnIiwic2xpZGVzaG93IjoiOGU4MDIyYSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/wegg.it\/wp-content\/uploads\/2026\/03\/DesignThinking2-300x225.jpeg\" data-width=\"300\" data-height=\"225\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4c0349\" data-id=\"d4c0349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a6278 elementor-widget elementor-widget-text-editor\" data-id=\"54a6278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ultime news<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e07be4a elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"e07be4a\" data-element_type=\"widget\" data-e-type=\"widget\" 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A volte si tratta di offrire soluzioni gi\u00e0 rodate.<\/p>","protected":false},"author":8837,"featured_media":42789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-42788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un laboratorio di Design Thinking in WEGG - WEGG<\/title>\n<meta name=\"description\" content=\"Nel lavoro consulenziale, la complessit\u00e0 \u00e8 parte del mestiere. 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